Blue is the colour of a clear sky and the giant, majestic ocean. Many of blue’s attributes connect us with nature, health, prosperity, wisdom and strength. Blue produces a calm and sombre tone, as it is often used in baby’s rooms, hospitals and wellness centre’s to de-stress and relax the human mind. Blue is often used by corporations that offer technological products/services (Facebook, Twitter, IBM, Intel) and cleaning/hygiene products (Dawn, Oral B, Gillette).
Although blue is the least recognizable primary colour for consumers, it is the most popular colour for men. Many products that are primarily designed for men use blue to increase the chances of attracting new male customers. Blue is seldom used by restaurants of any sort since blue typically suppresses one’s desire for food.